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    The Great Gordino Newsletter - Issue 282 - Wed 26th Jan 2005
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    Hi There,

    I hope all's well with you.

    I had a little giggle after writing Monday's issue.
    I did consider writing to 'Mr. R. McDonald, America' to ask about
    that 10.30 cut off time for the Sausage and Egg McMuffin.
    All joking aside, I can only assume they have done trials, and
    the demand just isn't there.
    However, if they can sell chicken and fish and make you wait
    while it's cooked, why can't they do that with sausage and egg?

    Typically of someone who should probably get out more, I then
    went online to see if I could find the answer.
    I didn't, but I did see a site that said 'retire on a sausage and
    egg McMuffin'
    It basically said that if you saved the cost of that muffin every
    day and invested it, over 40 years it would amount to a huge
    amount.

    It's a good point, spend just that little bit less, and save the
    difference, and it can really pay dividends in the long run by
    giving you money to spend on other things.

    I got an email from long time subscriber Pearson the other day,
    who suggested a TV show I might be interested in.
    I was indeed just the kind of show I like, and it's about 3 into
    the series now.
    Called 'The Dragon's Den', the premise is that budding
    entrepreneurs are given the chance to pitch for investment funds
    to 5 multi-millionaires.

    Yes, it's another strain of reality TV, yes, it's cheap and cheerful,
    but I find it fascinating both from the view of the millionaires,
    and from those seeking the money.
    Some of the ideas presented seem reasonable and some of
    them are ridiculous.
    Some of the presentations are good, some of them are
    absolutely woeful.
    If you're not good at public speaking, or are inexperienced at
    making presentations, pay for some instruction!
    When you are asking millionaires for their money, you had
    better impress them at the very least with a professional
    presentation.
    Anything less, and they will switch off, however good the actual
    idea may be.

    Also, when you face rejection, don't take it personally.
    Lots of the ideas rejected may well go on to be big successes.

    As an entertainer, I got rejected many many times at auditions.
    Often I knew I had done a good job, and was right for the job,
    but still didn't get it.
    This could have been for any number of reasons, and I didn't
    take it as a negative reflection of my ability.

    On the millionaires' side of the show, it is amazing to see how
    they approach investment opportunities.
    They all look for 2 essentials at the outset - viability of the
    project, and viability of the person.

    After that, they look for different things.
    Some of them look for financial gain, whether they have an
    interest in the project or not, but others look for a project that
    takes their imagination, it's not all about the money.

    The 2 best examples of this are Simon Woodruff, and Rachel
    Elmore.
    Simon Woodruff created the Yo Sushi! chain, bringing the idea of
    sushi fast food to London.

    He was sure the idea would work when he saw it in Japan, but
    wasn't quite sure how to do it.
    Here's the good bit, he went online and bought a book
    called 'How To Start A Sushi Fast Food Outlet!'

    Amazing, eh?
    He followed the advice, and made milllions, and on this show he
    is excited by the projects which he finds 'sexy'.

    Rachel Elmore, founded the Red Letter Company, which takes
    adventure days like track racing, ballooning, etc, and packages
    them up as presents.
    The company is currently worth around £25 million, and again, in
    this show, she goes for the projects which engage her mentally.
    There is so much opportunity around!

    The millionaires on the show have taken opportunity, the people
    pitching for the money are running with their ideas.

    It doesn't need a show like this to get things off the gournd, but
    it *does* need action!

    Ok, that's it for today, and here's the thought - could you give a
    presentation about your future?

    'Til Friday,
    Health and Happiness,
    Gordon
    email me at gordon@gordonbryan.com - you'll have to copy and paste
    thanks to the idiot online spammers!



    
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